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Slashdot: We’re Just Not That Into You, iPhone Apps

February 23, 2009
By Tim

Slashdot reports that We’re Just Not That Into You, iPhone Apps .

maximus1 writes “A new report compiled by iPhone analytics firm Pinch Media finds the majority of people stop using apps the day after they download them, and only 1 percent develop a long-term relationship with any given app. Instead, most tend to lose interest after a few minutes, according to this article. Paid apps fare slightly better. 30% of the people downloading a paid app return the next day compared to 20% who download a free app. No surprises that the survey found that apps that focused on games and entertainment seem to outlast other categories when it comes to long-term love.

Why is this surprising? Most apps cost less than a cup of coffee and a cup of coffee only lasts a few minutes. Apps are in their infancy and there are thousands. iPhone owners are sampling the first generation of these projects. The market is now learning what it can provide and what consumers want. Competition and time means that each succeeding generation of apps will offer more variety and more usefulness.

Reviewing apps for their accessibility features has given me a good persective on this process. Most available apps came on the market as soon as they met minimum functionality criteria. Each developer has gone back to the app to improve it, many listeneing to customer feedback. I look forward to seeing succeeding generations with new and better features.

If you find this post useful or interesting, please consider buying me a cup of coffee.

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